Albania is becoming one of the booming travel destinations as more and more European tourists want to discover this hidden gem. In 2023, the country was visited by more than 8.3 million tourists, ranking it this year as one of the best in the local tourism market. Aware of its growing potential, Accor continues to expand its European portfolio with new properties joining the Albanian market in early 2024. The group is known worldwide for its portfolio of brands catering to almost all market segments, perfectly meeting the needs of modern customers. People staying at the hotel.
Through the Mercure brand, Accor promises a completely new hotel experience. Each establishment has its own unique style and personality inspired by the local environment and culture. In accordance with the brand’s DNA, Mercure hotels are anchored in their local community and allow you to fully experience the authenticity of the region, with its cuisine, crafts and traditions.
Mercure Tirana will be one of the first hotels opened on the occasion of the global celebration of the brand’s 50th anniversary.
The newly built property will be located in an exciting development ideally located on one of the city’s main arteries that connects the Albanian capital with its main coastal town of Durrës. Offering 64 modern and comfortable rooms and interiors inspired by local culture and traditions, guests can immerse themselves in a truly Albanian ambiance and spend time like locals. There will be a restaurant, bar, swimming pool and business facilities waiting for every visitor. With Tirana city center nearby and the country’s largest airport just a short drive away, it is an ideal gateway to the natural and cultural wonders, both modern and ancient, of Albania – a booming tourist destination in the Mediterranean region. The hotel will welcome its first guests at the start of the new year.
– I am delighted and look forward to welcoming guests to our first Mercure property, celebrating a special occasion for the brand. It is our pride to join in this special anniversary by entering the Albanian hotel market next year, allowing tourists from all over Europe and the rest of the world to delve deeply into the beauty of local tradition, culture and history of our region. We are confident that Mercure Tirana will bring new quality to the hotel scene in Albania and exceptional experiences for our guests. – said Bulent Suzer, general director of Mercure Tirana.
The planned hotel in Tirana will debut for Mercure in Albania and will be a new step in the brand’s expansion in the Balkan region where its portfolio also includes properties in Belgrade (Serbia), Prishtina (Kosovo) and Tetovo ( North Macedonia). , and many more to come in the near future.
The investor of the upcoming hotel is an Albanian company, Tirana Entry Business Center LCC.
The partnership with Accor, the world leader in hospitality, is an important step for our company. Albania is a true tourist gem, increasingly recognized by international tourists. We are delighted to offer everyone who comes to Tirana an exceptional experience in a soon-to-open Mercure hotel which I am sure will win everyone’s hearts. – adds Fabiola Luli, Director of Tirana Entry Business Center LCC.
About Mercury
Mercure is a rare midscale brand that combines the strength of an international network with authentic, local hospitality experiences. The brand’s unwavering commitment to quality ensures a consistent and reliable level of service in every Mercure around the world, while each hotel’s design reflects the distinct character and culture of its location. A standout for both business and leisure travelers, Mercure team members are known for their passion, enthusiasm and warmth, sharing their knowledge of the local scene, providing insider advice and entertaining guests with stories of local history and folklore. Mercure hotels are ideally located in the city center, by the sea or in the mountains, with more than 810 hotels in more than 60 countries. Mercure is part of Accor, a leading global hotel group with more than 5,500 properties in over 110 countries, and a participating brand in ALL – Accor Live Limitless – a lifestyle loyalty program providing access to a wide variety of rewards , services and experiences. .
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About Accor
Accor is a leading global hotel group offering experiences in more than 110 countries across 5,500 properties, 10,000 dining venues, wellness facilities and flexible workspaces. The Group has one of the most diverse hotel ecosystems in the industry, encompassing more than 40 hotel brands ranging from luxury to economy, including Lifestyle with Ennismore. Accor is committed to acting positively in terms of business ethics and integrity, responsible tourism, sustainable development, proximity, diversity and inclusion. Founded in 1967, Accor SA is based in France and listed on Euronext Paris (ISIN code: FR0000120404) and on the OTC market (ticker: ACCYY) in the United States. For more information, visit www.group.accor.com or follow us on Twitter, Facebook, LinkedIn, Instagram and TikTok.
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Agnieszka.KALINOWSKA@accor.com