Bosnian fitness startup Rolla has secured a €1.6 million investment in a Series A funding round led by Hellen’s Rock Capital, a private family office and angel investor from Serbia.
Founded in 2019 in Bosnia and Herzegovina, the fitness and health platform helps users track, compete and have fun while training in virtual reality. They can do this while they are at home, and the app also encourages its users to adopt healthy habits and continue these activities whenever they can.
One of the main objectives of Rolla is also to motivate students across Bosnia and Herzegovina to regularly jog or run indoors with the help of the app.
The platform consists of two apps: the Rolla One mobile app tracks all fitness metrics and physical activity, while the Rolla World desktop app allows users to run and cycle in the virtual world .
According to Igor Krezić, founder and director of Rolla, the main mission of the platform is to change and improve health using technology.
“While using virtual worlds and gamification for exercise is a new approach, it does not replace regular outdoor activities. Rolla enables the seamless transition between indoor and outdoor activities and provides you with a comprehensive overview of progress,” Krezić said in a press release.
According to the company, a socially gamified fitness platform is adaptable to change and can also ensure that people stay healthy and fit. With the further development of the platform with new features and functionalities such as advanced fitness metrics, gamification and training, for as many operating systems as possible, Rolla also plans to expand its team and optimize the platform.
Rolla’s team currently has 20 employees with years of software development experience, but that number is expected to double over the next year.