• Bulgarian e-commerce startup AIOPSGROUP joins digital solutions and software company Valantic.•
• The acquisition aims to further strengthen Valantic’s position in the European e-commerce market.
• German digital power now makes Bulgaria its new center of excellence. The transaction amount is not disclosed.
Founded in 2019 by CEO Don Santrac and CTO Slavy Slavov, AIOPSGROUP specializes in designing and optimizing B2C and B2B purchasing solutions for blue-chip global retailers using the Salesforce Commerce platform.
AIOPSGROUP’s proprietary monitoring solution improves customer experience, optimizes sales and payment channels and prevents fraud, thereby increasing ROI for its clients, including brands such as PUMA, Rossignol, Fenix Outdoor, MCM Worldwide and Acne Studios.
The tracking tool tracks over 200 real-time key performance indicators (KPIs) for sales, payment and order transactions, and monitors data exchange with product information systems (PIM) and order management systems (WHO).
Strengthen its European presence
With more than 3,500 specialist consultants and solution developers, Valantic is represented in Germany, Austria, Switzerland, Belgium, the Netherlands, Portugal and many other international locations. The latest acquisition now means the German powerhouse is strengthening its presence in the European Salesforce and retail market.
“As part of our ongoing commitment to providing exceptional service to our clients and maintaining our position as a leading provider of consulting, software and IT services, we at Valantic are delighted to expand our operations in Bulgaria. With its highly skilled workforce, strategic location and excellent infrastructure, Bulgaria is an ideal location to expand our operations and make it a center of excellence for Valantic. We see enormous potential in Bulgaria and are excited about the possibilities this expansion will bring,” said Uwe Tüben, Managing Director of the CX Division and Partner at Valantic, in a press release.
The newly established competence center will focus on serving global retailers with complex B2B and B2C e-commerce platforms, AIOPSGROUP says.
“We plan to continue developing the Sofia office; it will remain the main center of technological excellence for us, and with the current acquisition we plan to further accelerate growth and provide more opportunities for our team to work on even more ambitious projects,” said Slavi Slavov, Vice President of Delivery of AIOPSGROUP. Recursive.
“Our goal is to become the leading CX service provider in Europe, with a reputation for innovative solutions and exceptional service. To achieve this, we must stay ahead of industry trends and new technologies and adapt flexibly to our customers’ changing needs and preferences,” added Don Santrac, CEO of AIOPSGROUP.
For Slavov, Bulgaria offers a good balance between cost and quality. “Although countries like Ukraine have greater capacity than us, they cost more and are outside the EU, so even legislation, data protection rules such as GDPR work in our favor” , Slavov explained in a recent article.
With the addition of AIOPSGROUP, Valantic can also provide support for all relevant Salesforce Clouds, including Salesforce CRM, Marketing Cloud and Tableau, through its specialized team of 300 developers and consultants focused on Salesforce solutions technologies.