Milan (Italy)/Mumbai (Maharashtra) (India), September 14 (ANI): Hamleys, the world’s oldest toy retailer and beloved British icon, launched its first-ever exclusive retail store in Italy with franchisee Giochi Preziosi SPA (GP), an important player in the Italian toy manufacturing and distribution industry, informed a press release.
Under the terms of the franchise agreement, GP has secured exclusive rights to operate Hamleys stores throughout Italy, paving the way for flagship Hamleys locations in Italy’s most iconic cities and promising enchanting experiences for families across the country.
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Located in the heart of Milan, on the famous Corso Vittorio Emanuele II, a well-known bustling thoroughfare next to the historic cathedrals of Piazza del Duomo and Piazza San Babila. This store opening will soon be followed by the grand launch of a flagship store in Rome.
Meanwhile, Hamleys was founded in 1760 by William Hamley and acquired by Reliance Brands Limited (RBL) in 2019.
Currently with 191 stores across 15 countries, the heart of Hamleys remains firmly in its popular Regent Street store, which continues to be one of the most visited destinations in the UK, according to the press release.
Hamleys continues to expand into new markets, most recently in the Balkans, with its first store in Albania and Kosovo, and is expanding its presence in existing territories like India and the Middle East with a store in Qatar.
“The most beautiful toy store in the world is ready to bring its theatrical magic to Italy! We are excited to spread smiles through our expansion and are proud to partner with Giochi Preziosi Group (GP Group). Guided by our singular vision: creating memories through the joy of play, we look forward to becoming a flagship store in the popular shopping and tourist destination of Corso Vittorio Emanuele II, Milan. The launch of the new store coincides perfectly with a refreshed store design concept, and we look forward to delivering unprecedented new experiences for kids and families,” said Sumeet Yadav, Global CEO of Hamleys.
Covering an area of 13,300 square feet, the Milan flagship store spans two levels and its vibrant red and white interior is a vivid representation of the enchanting world of Hamleys. Capturing the brand’s essence of fun, magic and drama, the new store offers several engaging experiences, with play at the heart, including the iconic carousel and meticulously curated brand sections highlighting toy brands popular ones like Lego, Nerf and Barbie, the press release said.
The store also offers a huge assortment of toys across all categories of children’s play, with a healthy mix of exclusive Hamleys products and supplier-branded products.
“Giochi Preziosi is extremely delighted with the conclusion of the exclusive franchise agreement with the iconic brand Hamleys and is very excited about the launch of the first store in Milan and looks forward to the next planned projects and the continuation of the Retail development plan at Milan. the country in the years to come,” said Giochi Preziosi Group founder Enrico Preziosi.
The grand opening of Hamleys Milan is scheduled for September 14, marked by a celebratory parade in front of the store, culminating in a bell exchange ceremony. The store’s doors will open to the public on the same day, inviting all to discover the Hamleys magic, the press release added. (ANI)
(This is an unedited and auto-generated story from the syndicated news feed, LatestLY staff may not have modified or edited the body of the content)
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