SBC’s flagship global event SBC Summit has a new home in Lisbon from 2024, to meet the demands of the fastest growing gathering in the sector.
Formerly known as SBC Summit Barcelona, the next event will be named SBC Summit 2024as the branding has evolved to better reflect the global nature of the event.
The SBC Summit is a global gathering that transcends borders, warmly welcoming participants from around the world and spanning diverse industry sectors.
Taking place over three days from September 24-26 2024 has International Fair of Lisboa (FIL)the event is about to occupy more than 100,000 square meters of exhibition and conference space, more than twice the size of the 2023 venue measuring 38,000 square meters. This increased capacity allows SBC to accommodate 600 exhibitorsalmost double the number hosted during the 2023 edition.
Thanks to the increased capacity of the venues, the SBC Summit will now be able to accommodate 25,000 participants at FIL. This diverse audience will include operators, affiliates, sports betting and casino providers, regulators, payment providers, marketing agencies, associations, legal advisors, start-ups, etc.
Rasmus Sojmark, CEO and Founder of SBC said: “The decision to choose a new venue for our flagship event was driven by its remarkable growth, which has clearly exceeded the capacity of Fira Barcelona Montjuïc, as well as the praise and support from customers and industry stakeholders. When we say this is the fastest growing event in the industry, we mean it, which is why finding the right venue and city was absolutely essential.
The event’s expansion in terms of exhibitions does not come at the expense of its commitment to providing the ultimate delegate experience. THE conference will be the host eight steps and 500 speakers, including the largest gaming stage with seating for thousands of delegates. The event will also offer the largest hospitality in-game with food trucks serving local and international food and drinks 24 hours a day. There will be plenty networking And business opportunities in the numerous bars, cafes, ice cream parlors, a beer garden, a beach bar, entertainment and gaming areas, and much more.
Maria João Rocha de Matos, Managing Director of FIL, said: “We are delighted to host the SBC Summit in Lisbon in 2024. At FIL – Lisbon Exhibition and Convention Centre, we are committed to providing world-class facilities and support to ensure this event is nothing short of spectacular. Our team is committed to working closely with SBC and its community to create an unforgettable experience in our beautiful city. We look forward to showcasing all that FIL and Lisbon have to offer and making the SBC Summit a resounding success for many years to come.
Lisbon, one of the oldest cities in Western Europe and a global historical gem, welcomes more than six million tourists each year and is renowned for its warm and welcoming people. The city offers a smooth transport network and, although Portuguese is the official language, English is widely spoken in key regions. Lisbon’s culinary scene stands out as one of the top reasons to visit, and the venue itself is surrounded by a wide range of lively bars and restaurants, with over 20 options within walking distance.
Given the global nature of the event, Lisbon is also the ideal choice for its extensive air connectivity. Humberto Delgado Airport, conveniently located just 4 km from FIL, offers direct connections to 136 airports worldwide, including non-stop connections to major US and South American hubs.
“The city and the FIL are home to the Web Summit which brings together more than 70,000 participants each year and transforms the city into a technological hub and was an immediate and obvious choice. We knew FIL had all the essential elements to scale our event while maintaining accessibility and meeting the high quality standards we have set for ourselves. I’m excited about what lies ahead. This is a unique moment for SBC, and we appreciate it wholeheartedly. Sojmark added.