About the current state of sustainable tourism in the Balkans and how the new Balkan Green project will contribute to its development
This article is part of the Sustainable Tourism Insights interview series with speakers and participants from Green Destinations Conference in Athens, Greece, in September 2022.
Aleksandar Donev is the founder and CEO of Mustseedonia and the co-founder of Balkan Green. Anula Galewska, Managing Director of Travindy, asked Aleksandar to share his ideas on sustainable tourism in the Balkans and how the new Balkan Green can help tourism in the region thrive.
Balkan Green is an initiative that brings together destination representatives from all Balkan countries, with an ambitious goal to develop and promote sustainable tourism in the region through cooperation and creation of synergies. Balkan Green is set to launch an online platform that will connect key professionals from all Balkan countries with other destinations and businesses to work together towards the sustainable development of the region.
According to Aleksandar, among all the Balkan countries, Slovenia is the most advanced in terms of sustainable development, which makes it a good advisor for the entire region. The Western Balkans (Bosnia, Montenegro, Serbia, Macedonia, Kosovo and Albania) are a little behind. This is why the objective of the Balkan Green project is to raise awareness, educate and explain that sustainability is a commitment from which the entire region can benefit.
One of the main challenges is to create synergy between countries, but even though each country has its own political context, there are many similarities. Balkan Green provides an excellent opportunity for collaboration and communication at the regional level, which helps to work on the agenda and promote the Balkans as a global destination for foreign markets.
Watch the interview with Aleksandar Donev:
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